D.

Work

Selected case studies

Content and SEO programs I've built and led across B2B SaaS, fintech, and agency teams.

Zero to one SEO at a fintech startup
SEO
Planet Wealth

Zero to one SEO at a fintech startup

Built the content and SEO function from scratch for a US-regulated equity crowdfunding platform.

3x Domain Rating

Running a boutique agency
Agency
The Content Beacon

Running a boutique agency

Founded and run a web design and content agency for service businesses and consultancies.

Founder-led

Content systems at scale
Content Strategy
TechArk

Content systems at scale

Led content for 60+ B2B clients across SaaS, healthcare, and professional services.

60+ B2B clients

Earlier agency leadership
Content Strategy
OpenXcell

Earlier agency leadership

Led a content team serving B2B technology clients after starting out as a freelance copywriter.

2020 — 2023