Zero to one SEO at a fintech startup

Challenge

A young domain with almost no backlinks, no search demand for the brand name, and a compliance team reviewing every claim before it could go live.

Approach

Fixed the technical foundation first — canonical and sitemap mismatches, orphan pages — then targeted a narrow set of specific, winnable terms tied to how equity crowdfunding actually works, and treated backlink outreach as a content problem rather than an email problem.

Results

• Tripled the site's Domain Rating in three months
• Earned an AI Overview citation for a core, non-branded industry term
• Owned blogs, case studies, landing pages, and backlink outreach end to end