Content Operations
From content writer to team lead
OpenXcell
Content Writer · Content Team Lead · Oct 2020 — Apr 2023
Challenge
A busy technology agency needed reliable weekly and monthly delivery across client accounts while maintaining consistent quality and keeping management, clients, and writers aligned.
Approach
I progressed from Content Writer to Content Team Lead, becoming the point of contact between clients and management. I planned delivery schedules, staffed projects, edited and moderated team output, and continued writing for OpenXcell's website and external publications.
Results
- Promoted from Content Writer to Content Team Lead
- Owned weekly and monthly delivery planning and project staffing
- Acted as the communication link between clients and management
- Maintained editorial quality through hands-on editing and moderation
What this means for your team
This is the kind of work I would own in-house: setting the content and SEO strategy, building the editorial system that keeps it shipping, and reporting results to leadership in terms of pipeline rather than traffic alone.