Content systems at scale

Challenge

Dozens of concurrent B2B clients, each with different buyers and goals, all needing consistent output from one content team.

Approach

Built repeatable briefs, editorial calendars, and QA processes so every piece had a defined job before anyone started writing.

Results

• Led content for 60+ B2B clients across SaaS, healthcare, and professional services
• Standardised briefs, calendars, and QA across the team
• Team Lead from July 2023 to November 2025