Scaling full-funnel content across 60+ accounts
TechArk
Content Team Lead · Jul 2023 — Nov 2025
60+
Client content programs led
3
Funnel stages planned together
Challenge
More than 60 accounts across SaaS, professional services, e-commerce, and healthcare needed distinct strategies, dependable delivery, and clear links between content activity and business outcomes.
Approach
I owned full-funnel TOFU, MOFU, and BOFU strategies, then built the ContentOps needed to deliver them: editorial planning, automation, performance reporting, and remote-team mentoring. I also introduced AI-assisted workflows and a ChatGPT-powered content gap analysis process to improve ideation without replacing editorial judgment.
Results
- Led content marketing across more than 60 client accounts
- Connected content plans to organic traffic, lead, and conversion goals across the funnel
- Established repeatable editorial planning, automation, and reporting workflows
- Managed and mentored a remote team of writers
What this means for your team
This is the kind of work I would own in-house: setting the content and SEO strategy, building the editorial system that keeps it shipping, and reporting results to leadership in terms of pipeline rather than traffic alone.