Blog
Writing
Notes on B2B content strategy, SEO, and building editorial systems that hold up.
Building an SEO Function From Scratch at a Fintech Startup
What actually moved the needle when I had no backlinks, no brand, and a compliance team looking over my shoulder.
2026-08-18 · 7 min read
Why B2B Content Teams Confuse Volume With Strategy
More blog posts is not a strategy. It's an activity. Here's the difference, and why it matters for pipeline.
2026-08-04 · 6 min read
Fractional Content Strategist vs. Full-Time Hire: A Founder’s Guide to the First Content Hire
Founders frame this as a budget question. It’s really a question about strategic ownership.
2026-06-23 · 4 min read
What to Look for When Hiring Your First Content Strategist
A fifth hire slots into an existing system. A first hire has to build the system.
2026-06-09 · 4 min read
Backlink Outreach for New Websites: What Actually Works at Zero Authority
None of the template advice matters if the page behind the email isn’t worth linking to.
2026-05-26 · 3 min read
The Content Brief Template That Scaled to 60+ B2B Clients
A weak brief is the most common reason content underperforms. Not weak writing — a weak brief.
2026-05-12 · 3 min read