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Writing
Notes on B2B content strategy, SEO, and building editorial systems that hold up.
Fix Your Technical SEO Before You Chase AEO
AI answer engines read the same web Google crawls. If your site has indexing gaps, JS-only content, or broken tracking, fix those before paying for AEO.
2026-09-28 · 8 min read
Your Website Might Be Invisible to ChatGPT. Check This Before You Start AEO
Google can read JavaScript websites. ChatGPT, Claude and Perplexity mostly can't. Here's how to check your rendering before you spend on AEO.
2026-10-14 · 6 min read
Five Marketing Decisions Behind Apple's iPhone Duo, and How to Copy Them at Your Size
Apple named, priced, and sequenced the iPhone Duo before the keynote started. Here is the framework, and how to apply it without Apple's budget.
2026-09-10 · 6 min read
GPT-6 Astra Isn't AGI. It's Still Worth Your Attention.
Astra genuinely runs software, but the best setup for a small business is layering models, not picking a favourite.
2026-09-04 · 8 min read
Building an SEO Function From Scratch at a Fintech Startup
What actually moved the needle when I had no backlinks, no brand, and a compliance team looking over my shoulder.
2026-08-18 · 7 min read
Why B2B Content Teams Confuse Volume With Strategy
More blog posts is not a strategy. It's an activity. Here's the difference, and why it matters for pipeline.
2026-08-04 · 6 min read
Fractional Content Strategist vs. Full-Time Hire: A Founder’s Guide to the First Content Hire
Founders frame this as a budget question. It’s really a question about strategic ownership.
2026-06-23 · 4 min read